Story Building

Every communication with your company's public involves telling the story of who you are and what you do. A press release is a story. A business plan is a story. A mission statement is a story. You can't not have a story. The question is, does your story serve your company's best interests?

If you are a start-up company, building the right story and communicating it early in the game is vital. Companies have spent millions of dollars resetting their stories and attempting to buy back credibility. If your company is well-established, your "story equity" needs to be protected as your story evolves. The Story-Building Workshop is valuable in both situations.

What Is Your Story?

Far broader than your messages of the moment, your story is a lasting statement of why the market pays you to exist, and why you will be successful. A good story relates where you have been and where you are going -- all in a concise, simple form. We call this your Leadership Story.

Your Leadership Story is a powerful tool for moving your organization forward. For external audiences, a consistent and memorable story differentiates your company from the many who compete with you. For internal audiences, a shared story is essential to good teamwork and the achievement of business goals.

For more about the Story concept, click here.

Who Needs the Story-Building Workshop?

	Companies who find it challenging to explain their work in simple, clear terms
	New companies who want to avoid the trap of launching with an undeveloped story
	Companies who have undergone great change - whether through mergers and acquisitions, business process reengineering, or simply a drastic change in the market
	Companies who have outgrown their old story

Media Training and Presentation Training follow naturally from the Story-Building Workshop. There, participants practice telling their Leadership Story in a succinct and engaging way.