Do your spokespeople capitalize on every media opportunity to deliver succinct, targeted messages? Media training with Compass International ensures the success of your spokespeople in print, broadcast, and web communications. We give your executives the tools to become memorable, confident spokespeople.

See Client Success Stories for examples of how we've assisted clients to prepare for media interviews.

What is Media Training?

Successful spokespeople always prepare for media interviews with media coaching. At Compass International, our program covers these elements:

	Messaging: we help you refine your messages so that they are media-friendly. We provide a unique structure that helps you simplify and remember your messages
	Media Guidelines: we review the Do's and Don'ts for successful media interviews -- including what the media are looking for, how to ensure your story gets told, how to avoid interview traps and misquotation.
	Practice: through videotaped roleplay simulations, we help you amplify your communication strengths and minimize your weaknesses. We simulate tough interviews to give you practice in saying your messages with confidence, even in the context of negative questions. We focus both on what you say, and how you say it.

Who Needs Media Training?

	Executives who are new to the spokesperson role
	Seasoned spokespeople who want to refresh their skills
	Spokespeople preparing to launch a corporate initiative or new product
	Spokespeople who will be called upon in the event of a crisis

Compass International's media training assumes that your media messages are well in hand. For assistance in preparing your story and messages, see the Story Building Workshop.