Essence is our internal "true north"; the starting point for authentic leadership communication. When we follow our natural strengths and inclinations, work feels effortless and communication flows. As a concept, Essence is easy to agree with, and infrequently put into practice.

Essence often presents itself as an internal imperative: a passion that won't quit, a voice that won't be quieted, or a pattern that keeps popping up in the organization.

Finding and articulating our Essence is an important first step towards building a compelling story or public persona. Knowing our Essence -- who we really are, not who we want to be, or should be -- helps us achieve clarity and make strategic decisions instead of reactive ones.